What is UX Development?
User Experience (UX) Development is the procedure of improving users when they interact with the application or website in order to achieve its objective to provide the maximum customer satisfaction. It mainly focuses on structuring all its components and elements appropriately to create the user flow.
Important Role of UI/UX Design to Businesses
UI/UX design is an important role in developing digital products Improving sales and product quality are unachievable when zero attention is paid to a user
Some more points on importance of UI/UX

• UI/UX as a USP (unique selling proposition) for the website or application.
• A Better experience and interface for the users.
• Creating a community around your product.
• Branding your website or application hence improving your brand as a business or startup.
• Bringing more users.
• Boosting up the sales.
• Converting first time customers to loyal users.
• Ease of navigation for the website or application.
• Retaining the users.